Special Issue
Inside Web Admissions Marketing
|
Internet Lead Generation:
Time for a Code of Ethics
with Paul Mitchell,
Ross Education LLC
Paul Mitchell is frustrated by how Internet marketers generate
and sell leads to proprietary schools, and calls for a reasonable
set of standards that schools purchasing leads can feel confidence
in. |
|
It's Time to Take
Control of Social Media – Before It Takes Control of You
by Andy Kelley, Effective Student Marketing, Inc.
School managers need to recognize that social media is the voice
and identity of their students, prospects and graduates. As
such, schools need to utilize social media as a way to develop
an online community that allows for a free flow of conversations
among all parties. |
 |
A Social Networking
Checklist for Career School Marketing
by Gayla
Huber, Gragg Advertising
Making the decision to launch a social networking program requires
a commitment to post and update content on an ongoing basis.
Schools should have an enthusiastic and dedicated associate
overseeing the program. |
 |
Behavioral Targeting
by Stephanie Oehlert, Gragg Advertising
With the ability to record behavior on the Internet, behavioral
targeting’s popularity is growing as companies search
for solutions that are more cost efficient. |
 |
Adding the Human Touch to Web
Marketing
an interview with Sammy James and
Emily Carroll, Get Starts, Inc.
The whole purpose behind effective Web marketing is to turn
a visitor into a lead who otherwise might have just come and
gone because that’s what most visitors do to Web sites. |
 |
 |
Cost Effective
Career College TV Advertising in the Internet Age
by Cheryl Hentz, with Tammy Quadrini, president of Griffin
Marketing Group
Most career colleges still value the hot TV lead more so than
the Internet lead. The TV lead is the emotional call right at
the time when the person is feeling the need to pursue a life
change. |
Texting WORKS!
by Kari Key, CONTACT Direct Marketing
Mobile marketing not only gives you instant access to your target
market, it also gives them the ability to instantly respond
to all your advertisements wherever they may be. |
Internet
Lead Development for the CEO |
Going to the Source
an interview with Craig O’Neil, ModernAd Media, LLC
The best thing a career college can do is to get involved with
controlling the messaging that generates lead inquiries, and
not outsource that entirely to the aggregators or lead portals.
What generates the greatest amount of inquiries isn’t
always the kind of message that generates the right kind of
inquiries. |
 |
Taming the Wild,
Wild West
an interview with Steve Rafferty,
ActiveProspect, Inc.
The power for career colleges in managing their Internet lead
generation is to understand where their leads are coming from,
price them appropriately and have the proper tools to convert
those leads well and track the performance of those leads. |
Think Quality,
Not Price
Using Online Vendors – Upfront
Evaluation is the Key to Success. |
| Five Points for
Better Internet Lead Acquisition |
Career
Education Review
